What is Indie Music Marketing?
Yeah, you know it's something you have to do, and you have at least some hold of what is it. You recognize it when you see it most of the time. But at its most basic level, can you explain what it is? And more importantly, can you spell out the basic elements of effective Indie Music marketing? Because, after all, if you're going to invest your time and energy in promotion, it better be effective. Right? Don't worry if you can't come up with a quick answer to the question.
On the other hand, don't get mad at me if you think you know the answer and feel my probing here is pointless. Because it isn't. If you plan to read the Ralph Sutton's Music Production Blog and use the information to create a Indie Music promotion plan for your Indie Music, you better damn well know why you're doing it. You need to understand the underlying principles at work here. These elements are simple, but they're often glossed over by eager artist and musicians who just want to "get their name out there." Getting your name out there is fine. It's better than doing nothing at all. But mindless Indie Music marketing without focus and purpose usually leads to frustration and continued obscurity. The solution: Look under the hood and get a grasp of what's at the core of every effective Indie Music promotion plan. When it comes right down to it, Indie Music marketing consists of these three elements:
What's wrong with this picture? Well, with this ad, the band is creating awareness, and it is asking for the sale. But it leaves out an entire, all important stage, developing relationships with fans. This error would be especially unforgivable if this was the only marketing method the band was using. Why? Because consumers typically need repeated exposures to something before they'll get out their wallets. In addition, they need to feel a connection to the music and the artist. This ad does nothing to facilitate the relationship. And that means wasted money spent on advertising.
Have you ever known artist or been in a great band that does a good job of creating awareness and a great job of connecting with fans perhaps through their live shows? But then they drop the ball when it comes to asking for the sale and generating cash flow. They don't make people aware that they even have CDs for sale and don't make enticing offers for fans to buy now. Again, they're only putting together pieces of the puzzle. And it's the missing pieces that are stopping them from reaching the music career level they really want to be at. To help you use the three stages of Indie Music marketing better, Next week we will examine each stage and go over a how you can make the most effective use of each one.
Yeah, you know it's something you have to do, and you have at least some hold of what is it. You recognize it when you see it most of the time. But at its most basic level, can you explain what it is? And more importantly, can you spell out the basic elements of effective Indie Music marketing? Because, after all, if you're going to invest your time and energy in promotion, it better be effective. Right? Don't worry if you can't come up with a quick answer to the question.
On the other hand, don't get mad at me if you think you know the answer and feel my probing here is pointless. Because it isn't. If you plan to read the Ralph Sutton's Music Production Blog and use the information to create a Indie Music promotion plan for your Indie Music, you better damn well know why you're doing it. You need to understand the underlying principles at work here. These elements are simple, but they're often glossed over by eager artist and musicians who just want to "get their name out there." Getting your name out there is fine. It's better than doing nothing at all. But mindless Indie Music marketing without focus and purpose usually leads to frustration and continued obscurity. The solution: Look under the hood and get a grasp of what's at the core of every effective Indie Music promotion plan. When it comes right down to it, Indie Music marketing consists of these three elements:
- Creating awareness by taking action to communicate your identity to a specific audience
- Making connections by starting and maintaining relationships with a growing number of fans and media/business contacts
- Asking for the sale generating cash flow and creating incentives for fans to spend money
What's wrong with this picture? Well, with this ad, the band is creating awareness, and it is asking for the sale. But it leaves out an entire, all important stage, developing relationships with fans. This error would be especially unforgivable if this was the only marketing method the band was using. Why? Because consumers typically need repeated exposures to something before they'll get out their wallets. In addition, they need to feel a connection to the music and the artist. This ad does nothing to facilitate the relationship. And that means wasted money spent on advertising.
Have you ever known artist or been in a great band that does a good job of creating awareness and a great job of connecting with fans perhaps through their live shows? But then they drop the ball when it comes to asking for the sale and generating cash flow. They don't make people aware that they even have CDs for sale and don't make enticing offers for fans to buy now. Again, they're only putting together pieces of the puzzle. And it's the missing pieces that are stopping them from reaching the music career level they really want to be at. To help you use the three stages of Indie Music marketing better, Next week we will examine each stage and go over a how you can make the most effective use of each one.
Remember your notebook that I asked you to get well have it ready because its show time at Ralph Sutton' Music Production Blog.
Ralph Sutton is a dynamic Recording, Mixing, and Mastering Engineer with over 28 years experience in Recording Engineering & Music Production for the world's brightest and most exacting artists.
Ralph Sutton's Music Production Blog is about recording, mixing, mastering, music production, and the indie music movement, and how to best succeed in today music business.
http://ralphsutton.com/blog
http://ralphsutton.com/blog/2009/12/%E2%80%9Cthe-music-business-has-changed-what-about-you%E2%80%9D/
Ralph Sutton is a dynamic Recording, Mixing, and Mastering Engineer with over 28 years experience in Recording Engineering & Music Production for the world's brightest and most exacting artists.
Ralph Sutton's Music Production Blog is about recording, mixing, mastering, music production, and the indie music movement, and how to best succeed in today music business.
http://ralphsutton.com/blog
http://ralphsutton.com/blog/2009/12/%E2%80%9Cthe-music-business-has-changed-what-about-you%E2%80%9D/
Article Source: http://EzineArticles.com/?expert=Ralph_P_Sutton